Out With The Old and In With The..............Old

You could take a Coca Cola sign from today, put it in a time machine and send it back to 1887, mount it on a store, and no one would notice. It would work the other way around too. That's impressive. That's how you connect a brand over multiple generations of people.

There's nothing more impressive in the world of business then when a company picks a logo, brands the hell out of it, then leaves it to stand virtually unchanged for over 100 years. That kind of commitment to a mark is virtually unseen these days as companies are constantly rebranding themselves. Do it too often and you'll quickly be forgotten.