This is short advert for a decal product line from VINYLSMACK. It features lite motion graphics works and slider footage on the Cinevate Slider. It was edited in Motion and Final Cut Pro X.
: Jacob Morales :
I came across this quote recently and was reminded of why I love animation so much and in particular, the animation that came out of the Disney Animation Studio. It's taken from a general information document on applying to be a Disney animator. If you've ever seen animators sketch or illustrate, you know that they've achieved an acute level of control in their craft. It really is an amazing thing to witness. They are very precise and are able to convey movement, expressions and enough detail with simple line work. As the predominant character motion is locked in, the animations drawings get further refined.
Whenever I think about traditional hand-drawn animation, I marvel at the work involved and the inception of the craft. Walt Disney and his animators were creating something amazing. They were spearheading a new frontier in the world of film which itself was still new. Mickey Mouse was introduced in 1928, just over a decade since the birth of the film industry in California. The films that would follow would set a new benchmark that other companies would never match. They were the masters of animation. I read somewhere that over 300,000 drawings were used for Pinocchio. For every second of film that passes, 24 drawings have elapsed on screen. This includes the drawings and paintings of the characters and the background paintings. When you stop to think about this, it really is astounding.
The great artists, sculptors, and architects from the Gothic, Medieval, Renaissance, Baroque traditions had their time in the sun and left the world masterpieces to be revered for thousands of years. With animation though, something new had occurred. For the first time ever, a select group of artists began to develop something the world had never seen; living drawings. Through the guiding hand of Walt Disney and his core animators, the "9 old men," the world witnessed still drawings come to life. This was their craft and they developed it to lofty heights.
Animation was done so skillfully that in real time, you couldn't even see the inner workings that made these moving drawings come to life. On screen, characters convey movement, emotion, comedy, and drama. Because they were only limited to their imagination and the skills attained over the years, they were also able to make these characters defy the laws of physics and used this to deliver comedic gags and give human-like qualities to animals. Remember, 24 drawings for every second. The High Renaissance of the 1500's in Italy might have had the "Masters" but for about 50 years in the 20th century, we had Walt Disney and the 9 old men of Burbank, California.
You could take a Coca Cola sign from today, put it in a time machine and send it back to 1887, mount it on a store, and no one would notice. It would work the other way around too. That's impressive. That's how you connect a brand over multiple generations of people.
There's nothing more impressive in the world of business then when a company picks a logo, brands the hell out of it, then leaves it to stand virtually unchanged for over 100 years. That kind of commitment to a mark is virtually unseen these days as companies are constantly rebranding themselves. Do it too often and you'll quickly be forgotten.
What does that phrase mean anyway? People toss about that phrase often referring to a new product, vehicle or house. When you drive that shiny new car off the lot, your often the envy of friends. It's fun to show off that "brand new" car. After several years, not so much. When people buy classic old cars, they go through a process of restoration that includes cleaning, sanding, fixing dents, changing out parts, and ultimately, giving it a fresh paint job. Go to any of your local car shows, and those old beaters once again look "brand new."
What about your business? How is the image of your business fairing? When people look at print, design, web, or videos that represent you, do they come away with a solid sense of what your company represents, offers, or sells? Are they inspired, motivated, repelled?
Often companies don't spend sufficient time in their startup phase to really plan out their brand identity; the public face of your company as witnessed through the various forms of content, media, or design on your website, store or place of business and social sites. All of these aspects combined form the identity of your brand. Your public image is a tale that tells much about the value of your services and products. Get it right and it will invariably leverage the opinion people have about your company in your favor. Get it wrong and it can serve as a detractor and keep people from taking 2 steps closer to what it is you offer.
Whether you never took the time to give your business the branding it deserves or find that your company branding needs a facelift, now is a great time to tell the public that you mean business. Let's put a fresh coat of paint on your business. Be prepared to unveil a new brand image that communicates effectively and motivates your potential customers.
Be prepared to turn people on to your business in "brand new" ways. Contact us today!